Recent research: Analysis of the Retail Media advertising material and the sales growth, see:

This page provides information about the study on efficiency of Retail Media projects launched at the shopping centres. The research was conducted by the JSC “Social information centre” on September 16-19, 2011.

Purpose of the research

To determine the efficiency of the video advertising broadcast system used at four shopping centres:

• Screens at the checkout counters;
• Screens at the points of purchase;
• Screens at the products area;
• Displayed pallet video stands.

Methodology used

The survey was conducted at the points of purchase, equipped with the investigated media material.
The choice was made to interview the total buyers of 31 MAXIMA shopping centres in 9 Lithuanian cities: Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, Marijampolė, Alytus, Plungė, and Elektrėnai.
The study was conducted by interviewing the shoppers coming out of the supermarket (exit interviews).

Sample

During the survey 500 shoppers were interviewed.
The number of respondents in every shopping centre is proportional to the distribution of customer flows.