Broadcasts on displays at check-outs

DESCRIPTION OF CAMPAIGN

Category of product: Dairy product
Tool of sales promotion: Broadcasts on displays at check-outs
Video clip: 7 sec, with voice
Campaign period: 2012.12.01 – 2012.12.31
Campaign type: Glazed sweet cheese curd Multipack with surprise
Product pricing: Regular price
Place of sale: 9 Maxima XXX, XX supermarkets in LT
Campaign budget: 6.500 Lt / 4 weeks

During the research, 4 – weeks sales data during and after the advertising campaign have been compared in 9 Maxima XX and XXX supermarkets with the period before advertising campaign. Sales promotion – screens near the cash desks (9 supermarkets). Sales video clip was broadcasted “Glazed sweet cheese curd Multipack with surprise”
RESULTS OF SALES DATAS

Sales data average of 9 supermarkets is provided by percentage in graph

Source: UAB „Maxima LT”, 2012

According to the sales data submitted by Maxima LT, UAB the sales of the advertised production increased by 224,1%, and after the campaign the sales remained higher by 67,1% in comparison with the initial level of sales. No additional promoting tools or price discounts have been used at the period of campaign and after campaign.