Broadcasts of commercial clips on the screens at the checkout counters

DESCRIPTION OF THE CAMPAIG

Product category: coffee, a new 250 g package
Sales promotion tool: broadcasting video clips on the screens at the checkout network
Video clip: 15 sec. with sound
Campaign period: 04.06.2012 – 24.06.2012
Campaign type: image advertising / introducing a new package
Product pricing: regular price
Place of sale: 13 largest MAXIMA XXX, XX shops in Latvia
Campaign budget: 11.499 Lt / 3weeks

The study compared the data of 3 weeks sales in 13 stores before, during and after the campaign. The sales promotion tool used – screens at the checkout counters. Broadcasts of the product image advertising. Before the campaign the product price promotion campaign was launched.

RESULTS OF THE SALES DATA

* Before the campaign the product price campaign of the old package was conducted

Source: SIA MAXIMA Latvia, 2012

Based on the data on sales provided by Maxima Latvia SIA, after the product price promotion campaign the sales of the advertised product did not decrease during the campaign, actually, even increased by as much as 14%. After the campaign, the sales remained 5% above the initial sales level.