Commercial broadcasts on screens at the checkout counters

DESCRIPTION OF THE CAMPAIGN

Product category: pet food
Sales promotion tool: broadcasting video clips on the screens at the checkout network
Video clip: 20 sec. with sound
Campaign period: 28.05.2012 – 17.06.2012
Campaign type: image advertising
Product pricing: regular price
Place of sale: 13 largest MAXIMA XXX, XX stores in Latvia
Campaign budget: 15.999 Lt / 3 weeks

The study compared the data of 3 weeks sales in 13 stores before, during and after the campaign. The sales promotion material used – screens at the checkout counters.  Broadcasts of the product image advertising.

RESULTS OF THE SALES DATA

Source: SIA MAXIMA Latvia, 2012

Based on the data on sales provided by Maxima Latvia SIA, the sales of products advertised during the campaign increased by 30%, while after the campaign the sales remained 8% above the initial sales level.