LCD screen near the product shelves

DESCRIPTION OF CAMPAIGN

Category of product: Toothpaste
Tool of sales promotion: Displays on shelves near the product
Video clip: 1 video clip 15 sec, with sound
Campaign period: 2013.08.13 – 2013.09.11
Campaign type: Image campaign
Product pricing: Regular, special
Place of sale:Hyper Maxima XXX Akropolis in Vilnius
Budget: 868 Euro / 4 weeks

During the research, 4 weeks sales data during and after the advertising campaign have been compared in one  Hyper MAXIMA XXX Akropolis with the period before advertising campaign. Sales promotion –  LCD screen with branding near the product on shelve. 1 image video clip was broadcasted with sound.

RESULTS OF SALES DATA

Sales data average of 1 hypermarket is provided by percentage in graph:

Source: UAB „Maxima LT”, 2013

Based on the data of sales provided by Maxima LT, UAB, the sales of products advertised during the campaign increased by 40,4 %, while after the campaign the sales remained 7,8% higher in comparison with the period before advertising campaign.