Broadcast of advertising clips on screens at the check outs, applications on screens at the check outs

DESCRIPTION OF CAMPAIGN

Category of product: Smoked meat product Broadcasts and applications
Tool of sales promotion: on screens at the checkouts
Video clip: 1 clip, 15 s, with sound
Campaign period: 2013.07.15 – 2013.08.14
Campaign type: Image campaign
Product pricing: Regular price
Place of sale:Hyper Maxima XXX Akropolis Klaipėda
Campaign budget: 1600 Eur / 31 day

During the reaserch, 31 day sales data during and after the advertising campaign in Hyper Maxima XXX in Klaipėda, has been compared with the sales in 2 Maxima XXX stores, where wasn‘t made any advertising actions. Two sales promotion tools have been used – broadcasts on screens at the check outs and applications on screens at the check outs. 1 image video clip was broadcasted.

RESULTS OF SALES DATA

Average of sales data is provided by percentage in graph. Sales data from 3 Hyper Maxima:

Šaltinis: „Maxima LT“ UAB, 2013

According to the sales data submitted by Maxima LT, UAB the sales of the advertised production increased by 33,8 %, and after the campaign the sales decreased by 4,9 % in comaparison with the initial level of sales.