Screens at the production shelves

DESCRIPTION OF THE CAMPAIGN

Product category: alcohol beverage
Sales promotion tool: screens at the production shelves
Video clip: 30 sec. with sound
Campaign period: 04.07.2012 – 03.08.2012.
Campaign type: image advertising
Product pricing: regular price
Place of sale: HYPER MAXIMA XXX Kaunas Akropolis
Campaign budget: 2999 Lt / 1 month / 1 shopping centre

During the investigation the same period of sales in two shopping centres were compared: HYPER MAXIMA XXX in Kaunas Akropolis, where the sales promotion tool – screens at the production shelves – was used, and HYPER MAXIMA XXX in Vilnius Akropolis, which was not engage in any sales promotion campaigns.

RESULTS OF THE SALES DATA

Source: MAXIMA LT, JSC, 2012

Based on the data on sales provided by JSC MAXIMA LT, the sales in units during the campaign increased by 37% compared with the same level of the shop which was not engaged in any additional promotional measures or price promotions.